About Us

The USA Curling Shop was created to celebrate and support the curling community on and off the ice. We are now entering our fourth year of creating merchandise and operating an online store, along with offering in-person sales at select events each season. Our collection features a wide range of apparel, accessories, and everyday essentials designed for curlers, fans, and supporters of the sport, with each purchase supporting USA Curling athletes, national championships, and major events we host throughout the season. 

Our vision is to incorporate USA Curling branding with a focus on the four patriotic colors—red, white, blue, and gold—while also drawing inspiration from the game itself.

Every purchase helps support USA Curling National Team athletes, national championships, the major events we host throughout the season, and the facilitation of planning throughout the season.

The collection includes both on-ice and off-ice pieces, with even more to come next season — including expanded lifestyle and streetwear-inspired collections alongside performance-driven thermal gear built for the ice.